This larger push includes working with travel managers to allow for more corporate bookings - more than half a million companies now book travel with Airbnb - to instituting Airbnb Plus, a category of pre-qualified rooms that undergo a 100-plus-point inspection for standard amenities such as a stocked kitchen, ironing boards, and a bathroom with toiletries, meant to appeal to more discriminating travelers.

Part of this push reflects the changing realities of the lodging and hotel space, says Jan Freitag, senior VP for lodging insights at STR. “This is sort of the convergence of all the different trends into one larger accommodations landscape,” he says. “The border between hotels, rental by owner, hostels, and micro hotels are all fluid. Depending on the night and who you are, you may stay in the same type of room, and it may be sold to you as a different experience each time.”