These virtual assistants, combining chat, voice and gestures in the coming decade on all sorts of connected consumer devices, will revolutionize how we search, communicate, share and buy.

This paradigm shift will impact the travel industry in a profound way. In the current embryonic state, the use cases for the airline industry are mainly focused around post-booking information updates such as flight status, boarding gates, etc.

But experts predict that in the coming years these exchanges will become more action focused, moving from commands such as "what is my departure time?" to "rebook me to the next direct flight in the afternoon."