A new Amadeus report in partnership with IHG and Cornell University makes the following three key predictions:

  • We are seeing the beginning of the end of room types – in the future rooms will be sold based on much more granular attributes, services and personalised customer requirements;

  • Technology will be used to augment the way humans interact with guests rather than replacing the need for people to provide services;

  • Properties of all kinds will achieve the sort of “cult status” that luxury or boutique hotels have at scale using technology to deliver memorable guest experiences on and off property.

Whitepaper: Drivers of change in hospitality