Jan Tissera, head of international at Amadeus’ Hospitality Business Unit, told Travolution at last week’s Travel Forward event at WTM, the sector represents a $10 billion opportunity.

Tissera claimed Amadeus’ one-stop shop solution will be “utopia” for hotels and build on the back of its traditional GDS business as well as acquisitions of cloud-based data solutions firm Travel Click and events and services IT solutions firm Newmarket International.