One of the stated reasons Marriott International bought Starwood Hotels & Resorts Worldwide, a deal completed in September 2016, was to have more negotiating strength from volume against OTAs.

Negotiations between Expedia and Marriott supposedly are taking place at the moment, while Marriott’s deal with Booking Holdings is due to be discussed later this year.

As Marriott is the world’s largest hotel company by hotel count and market capitalization, any reduced commissions the company negotiates for itself are likely to have a ripple effect for the industry.