And Google continues to move forward at a giddy pace, surprising us every now and again with new and significant developments: Book on Google, including through Google Assistant, Google Travel, enhanced interface and filters, Price Graph, Room Clustering, etc., together with another functionality that was launched a while ago but is still very little known: the Room Booking Module (RBM).

RBM is an extra section that Google has added below the hotel prices shown for specific dates which include photos and features for all the different room types in the hotel and allows users to begin booking for anyone of them directly from the module itself.

Unlike standard Google Hotel Ads results, users that click on the RBM are redirected to the Book on Google (BoG) process, meaning that RBM is also the first Google functionality that requires participation in BoG to use it.