This will mobilize Apple Core Hotels to employ data collected from multiple channels to gain an accurate, single source of truth for each guest. This visibility and accessibility will provide each Apple Core property a clear understanding of its guest history and preferences in real time, while providing total chain visibility to hotel management for all locations.

Moreover, Cendyn eInsight CRM will help Apple Core Hotels further personalize a guest experience that empowers exceptional service, leverage tools that build lasting brand loyalty, and drive direct bookings.