From a user experience perspective, attribute-based selling isn’t a terribly new concept. Guests have long had the ability to filter their choices based on any number of search criteria using faceted search tools on OTAs, chain brand websites and the websites of some smaller collections, too.

However, experience shows that these tools are seldom used in practice. Most guests conduct their research based on their preferred dates, location and price, then tend to look for alternatives to balance against those. What you don’t see is a ton of filtering after the fact.

Related: Rethinking hotel distribution with attribute-based selling