What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November.

As a result, consumers aren’t just searching for deals earlier - they’re making more purchases over a longer period of time. In 2018, Cyber Monday sales hit $7.9 billion, a 19.3% increase from the previous year. While businesses are making more, consumers are also planning to spend more: This year, the average consumer plans to spend $431 on Cyber Monday.