With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads, hoteliers can now stack up against the OTAs by displaying their hotel logo and price among highly trafficked results.

Metasearch marketing can level the playing field with the OTAs by providing customers with a direct booking option based on real-time rates, availability, and inventory. It also provides multiple outlets for customers to be directed to the property’s website and booking engine which plays a crucial role throughout all phases of the travel planning journey.