While launching an SEM campaign is fairly straightforward, it’s important to have a strategy based solidly in keyword research to ensure standout ads that generate traffic to your website. Selecting the right keywords and phrases is the core of any SEM campaign and determine where and when an ad will appear.

While you can launch ads on your own, working with an experienced hotel marketing agency will ensure your SEM and SEO initiatives are aligned with a comprehensive strategy to achieve a higher ROAS.