More than two-thirds of tourists prefer eco-friendly accommodations according to Green Key Global, an international environmental certification body that offers standardized programs and resources for the hotel and meetings industries. And it’s not just leisure that leans green. Some 60% of business travelers say they actively seek environmentally friendly hotels.

The good news is that many hotel teams are discovering that adopting an environmentally sensitive ethos – when done right – can be both cost effective and marketable.