The key to successful blogging is planning ahead, especially when you’ve got a property to run. Taking a few moments to sit down, maybe once a month, and create a marketing strategy can really take the pressure off and help you to get the most return on your investment.

You’ll need to define what you plan to write, why you’re writing it, when you’ll be posting and how you’re going to share it. Here 12 versatile blog post suggestions guaranteed to get guests clicking.