With a travel industry full of talkers, Booking.com is staking a claim to being the travel company for "The Bookers. The Doers. The 'hit that confirmation button and let's go!'ers!" Creating a community of 'bookers', Booking.com aims to remove any excuses and inspire consumers to put down their phones and pick up their boarding passes.

The integrated campaign will debut on a national level February 25 across TV, including primetime, and online channels.

The spots: Booking.com - Be a Booker.