From August 28th to September 10th, U.S. travelers are invited to experience the benefits of the company’s Genius loyalty program, which they can do simply by creating a new account or logging in to their existing account. Once the account is activated, travelers will enjoy the perk for seven days from that day.

First launched in 2013,’s Genius loyalty program awards are available for those who have a account and have completed at least two stays over the past two years. This includes a 10% discount for certain rooms at participating properties all around the world.