According to Booking.com's email to its accommodation partners, the new feature is “an effective way to increase your visibility and bookings with a similar audience.” The email continues that the absence of an active response from the hotels will be considered as “silent consent.”

If you're not happy with this policy change as it could be an open highway for even more rate leakage, here's how to disable the feature in Booking.com's extranet.

Related: Booking.com promotes first-ever Genius Week