Yanolja will pick up 21,000-plus global clients from the India-based company, which helps hotels and other customers manage room bookings and loyalty programs online. The Korean company hopes to extend that automation technology to its other businesses across the region.

Backed by Singaporean sovereign wealth fund GIC and Booking Holdings, Yanolja is expanding beyond the love motels that made its name to accommodate families and business travelers across Asia. In 2018, the Seoul-based startup announced an investment in Southeast Asian budget hotel chain Zen Rooms, tapping one of the world’s fastest-growing travel arenas.