Brand.com produced 26.1% of all room nights booked in July, compared to the next largest channel of property direct at 24.1%. This trend away from property direct has sustained its swift pace and is continued evidence of the evolution in consumer booking behavior.

The percentage of guests who are loyalty program members continues its rapid rise, up 6% year-over-year (YOY) to 53.9% of all room nights booked at hotels with active loyalty programs.

Booking costs per room night increased slightly in July (+1.6%) but have marginally decreased year-to-date (-1.7%) when compared to the same period in 2018.