The practice enables the OTAs to colonise the top of search listings, even for searches of a hotel or B&B’s own brand/name, without the owner’s express permission. It is typically bundled with all the other terms and conditions, so non-negotiable.

B&B owner and association member Frank McCready, who launched a petition, was told by Google that only a spend of over £900 per month on pay-per-click would counter the OTA taking top place on Google searches for his B&B’s name.”