Today, the company is doing things that Conrad Hilton couldn’t conceive without technology. One thing that remains is the core vision that he had built, which was trying new things and taking inspiration from everyday occurrences, said Mark Weinstein, SVP and global head of customer engagement, loyalty and partnerships at Hilton.

Get to know your customers, treat them as if it’s a colleague, friend or community member, understand them so well that you (not) only know what they want and need, but things they haven’t even imagined … whether it’s for business or pleasure” he said.