The OTA sees huge potential for the segment and launched a platform specifically for high-net-income travelers in March as part of its Customized Travel unit. Ctrip says that orders on the Customized Travel unit increased 180% in 2018.

According to the research, travelers most likely to book the high-end travel tend to be women or couples aged 31 to 40 years old. Ctrip's data shows an average spend per person on a high-end customized travel package of $3,410 compared to $790 for a standard package.

Report: Chinese high-end outbound customized travel