The study examines the fastest growing inbound markets for the UK, based on traveler interest in UK destinations on the world’s largest travel site, as well as looking at the ratings given to hotels, restaurants, and attractions by travelers and guests.

Travelers from China have shown one of the biggest increases in views of UK destinations, with an increase of 133% in Chinese travelers researching UK destinations between 2018 and the same period in 2019. This comes as the US is experiencing a dip in the number of Chinese visitors, potentially resulting from ongoing trade disputes and comments from China’s Ministry of Culture and Tourism about travel to the United States.