One way Choice aims to reach more business travelers is through an advertising campaign aimed set to launch on Monday. It will kick off with a TV spot and will include digital, social, radio, print and out-of-home advertisements.

Choice has been on an investment roll in recent years, spending $725 million on its Cambria brand, which is geared toward business travelers, and, in a joint venture with its franchisees, a combined $2.5 billion to upgrade the midscale Comfort brand.