The company is currently making a big investment in updating its property pages, which is meant to differentiate each of its brands to the consumer by showing new renovations that have been made to brands such as Comfort and making its upscale Ascend and Cambria brands.

“More and more consumers are attached to their mobile device 24/7,” he said. “How do we evolve and … invest to make it as seamless and frictionless as possible for our consumers?” says chief commercial officer Robert McDowell.