In a world dominated by big brands and businesses, where standardization is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case in the travel industry; it’s one of the major reasons Airbnb has been so successful.

Travelers can get bogged down by same-same marketing, and middle-of-the-road hotel experiences. They want something unique, authentic, and personalized.

To get more direct bookings, your offering has to reflect these desires. So how do you make your property stand out from the competition and convince guests to avoid booking via OTAs?