They’re offering human-like assistance and, in some instances, they are becoming the preferred way for users to interact with brands.

This doesn’t mean that conversational UI will displace Graphical User Interfaces (GUI) - voice will not replace screens any time soon. It does however mean that brands can no longer afford to ignore the rising popularity of these platforms, which offer immense potential to augment the customer experience.

Why it matters: Brands need to focus on designing the best mobile user experience possible, and this means incorporating conversational UI across various touchpoints.