The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80% of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60% would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

Further benefits travel buyers pointed out included a common account where all points can be regrouped (57%) and dedicated rates for meetings and events at the same hotel or chain (56%).