Ctrip has been plotting its global expansion over the past few years, first focusing on securing a firm foothold in Asia markets.

The company revealed that since it launched its global strategy, the proportion of its overseas users has been climbing. Ctrip has more than 300 million registered users and nearly half of its monthly active users come from outside of China.

The intensified competition in the Chinese online travel agency industry has prompted many homegrown companies to seek opportunities abroad to increase profits.