With Cvent celebrating its 20th anniversary, BBT took the opportunity to ask CEO Reggie Aggarwal about the changes he’s seen in the events industry and his thoughts on the next decade of event technology.

He says no matter what the political or economic climate, people need to connect. It’s about the power of the human connection. That’s never going to go away. Research proves time and time again that in-person events are where ideas are generated and business deals are made.

Advances in technology including smarter, more customised registration, enhanced sponsorship activations, the rise of the Internet of Things, and the use of biometric data are all part of the Fourth Industrial Revolution that is taking place.