Aggarwal urged attendees, and the MICE industry at large, to embrace their entrepreneurial spirit, uncover new business opportunities, and find ways to capitalise on the growing MICE industry, which is projected to reach $1.4 billion by 2025.

Cvent now has more than 27,000 customers and 300,000 users worldwide. Through its cutting-edge technology, the company has powered more than 3.5 million events for some of the most recognised brands in the world and has helped hundreds of thousands of hotels and venues connect with their customers and grow their MICE business.