The Future Trends Report identifies key developments in the industry in 2020, including digitalization, with event websites being created at a rapid pace - up 52% year-over-year - as more customers utilize these sites to drive increased engagement.

This emphasis on digitalization is being driven by changing demographics as Millennials are poised to become the biggest group of business travelers globally from 2024 onwards.

When it comes to experiential events, including incentive travels, the report shows a move towards experiences that feel authentic, where travelers can immerse themselves in a destination like locals and not as high-end tourists.

Report: CWT M&E Future Trends Report