In a post-GDPR world, hotels must conform to stringent privacy regulations. These new regulations might reassure some guests that their data is being collected, stored, and used responsibly. But is paying lip service to data policies enough to gain real trust?

Arguably, one of the best ways to earn trust is by demonstrating empathy. Hotels need to let guests know that they genuinely care about their privacy. Explain to your guests how their data is being collected and shared, and why you’re collecting it in the first place.