The additional revenue that comes from the proper utilization of revenue management software and strategies directly impacts a hotel’s bottom line, making it a valuable tool for increasing a hotel’s valuation - a keystone in any owner or asset manager’s lens. Increased revenue leads to higher cash flow, which has a number of benefits from giving the hotel greater day-to-day liquidity, to having money in the bank, generating interest and leveraging return on cap.

Additionally, the increased revenue generated by an advanced RMS makes further reinvestment in the hotel possible, which of course powers a positive cycle of higher revenues.