Data collection is a powerful tool to serve and reward guests in a personalized way with loyalty programs, but it’s imperative that hotels establish the proper channels for guests to opt-in, request data collected and establish clear steps to opt-out of collection should they wish to. Where will your guest loyalty data be stored, linked, referenced and utilized?

Cendyn recommends that our hotel clients 1) review all data collection channels across their organization 2) establish an updated privacy policy detailing information collected and 3) ensure a clear process is in place to share this information with guests as requested and provide collection opt-out vehicles that are straightforward and processed quickly.