Some destination and tourism organizations are thinking about influencers as their top-tier loyalty members. Providing incentives that are personalized to individual influencers is tremendously helpful in driving engagement with this key audience.

Visit California probed Google queries to better understand what travelers were looking for as they planned to visit the state. With these insights, they revamped their website to be much more specific to these trends.

Despite all the talk about influencers, email is the best way to reach millennials. For many marketers with limited budgets, focusing on building an up-to-date email database is a great, and affordable, way to set the stage of personalization.