Like its fellow European online travel agency lastminute.com, eDreams Odigeo has been trying to diversify its revenue stream away from a reliance on flight-only sales. After all, it’s a low-margin business and there’s only so far that can take you in today’s sophisticated consumer environment.

EDreams’ big plan is its subscription service, called - somewhat unimaginatively - Prime. It had been quietly testing the operation for a couple of years before going public earlier this year.

The firm said it now had 325,000 subscribers, an 8 percent increase on the previous quarter. The product, which includes discounts and a range of other perks, is on offer in four markets of Spain, Italy, Germany, and France with the price ranging from $44 (€40) to $83 (€75) for a year.

eDreams ODIGEO: First Quarter Financial Results