At 16.62%, the average email open rate for the hospitality industry is relatively healthy, considering that marketers generally consider a "healthy" open rate to be between 15% and 25%.

In terms of clicks, the hospitality industry has nothing to fear. Its CTR of 12.56% is pretty high. To compare, the average CTR for emails worldwide is only 3.2%.

Related: Email Marketing Benchmarks for 2019: By Industry & Day