Today’s travelers demand immediate and customized service, regardless of time of day or phase of the travel journey. Seamless interactions with both humans and connected “things” will be vital to ensure guests are happy and remain loyal customers.

The hotel experience begins, not when a guest steps on property, but the moment she takes a step towards booking. And the collaborative and on-demand culture is yielding a generation that is accustomed to services available relatively instantaneously.

For many hoteliers, offering websites that load quickly - especially on mobile devices - and that allow consumers to book a reservation in as few clicks/taps as possible is incredibly important to a positive guest experience.

Related: 5 unique experiences hotels can use to attract guests