According to recent figures from Phocuswright, OTA mobile bookings are projected to soar. By 2022, more than a third of European supplier-OTA bookings will take place via mobile websites and apps. However, desktop bookings are predicted to remain flat for the next few years.

Data from Criteo’s Summer Travel Report 2018 report notes that worldwide, OTAs capture most of the mobile bookings. A huge 39% of OTA bookings are made on a smartphone compared with only 10% of supplier bookings.