"Puglia Travel Flavors" features visual content and videos, including a "tasting menu" quiz where users choose a desired dish and a video showcases one of Puglia's regions and its landscapes, culture and local ingredients. The platform also offers customized travel itineraries determined by the tasting menu selections and allows for social media and email integration, so users can share their itineraries.

The site also includes images from Puglia's Instagram feed, information about regions in Puglia and nearby hotels. The campaign was created by Expedia's in-house creative agency and is supported by social media, email and display ads.

Expedia: Puglia Travel Flavors