Data analysis shows that global interest in the UK as a destination “remained strong,” said Expedia, with major cities and regions across the UK experiencing double-digit growth.

Much of this growth was driven by visitors from the Far East with demand from Chinese travelers to the UK rising by almost 160 percent, the OTA revealed.

The travel platform found that this growth was supported by further increases in demand from visitors from Japan (30 per cent), Malaysia (45 per cent), Korea (20 per cent) and Thailand (more than 30 per cent).