Introducing the tool in an email to hotels, Expedia writes "by taking advantage of this automatic rate-matching service, you can help ensure that the rates you offer to Expedia Group travelers are always your most competitive rates. This, in turn, will help improve your visibility on our sites and drive more potential bookings and revenue to your property”.

Ironic that a company known for wildly undercutting hotel rates now offers solutions to a problem it actually helped create.