Using the hashtag #ExpediaChat, the company has been encouraging users to start thinking about what tips and lessons they have learnt while taking images of the different countries, cities and towns they have travelled to.

The objectives of the live open discussion functions on two levels. The first is that it allows for users of the platform to have an opportunity to share picturesque images of the different places they have visited, while imparting useful photographic skills that will make other followers’ pictures better. Secondly, the discussions will also show and market all the different places that people have travelled to, using Expedia’s services.