Its interests are not confined to the western hemisphere, with attempts over the years to crack China (through eLong), South East Asia (via a since disbanded partnership with AirAsia) and more recently with its backing of Traveloka in Indonesia.

Like most large organizations it's hedging its bets at the same time as attempting to continue growth in the core business (Expedia being the mothership brand). Yet perhaps it stands, like others, in a vulnerable position having achieved such a size over the last two-plus decades.

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