An example is Expedia's free revenue management tool, Rev+, that can provide possible predictions such as what a hotel should charge based on competition, compression and other market dynamics. Through the tool, the property’s competitive set is machine generated based on market knowledge, hotel attributes and prices.

Looking forward, Expedia is looking at AI to take machine learning one step further and recommend which of the available tools and actionable insights are going to most efficiently optimise business for its lodging partners.