The CEO Mark Okerstrom told delegates at this week’s ITB trade show in Berlin that the firm was now established as a global travel platform.

But, more than 20 years since its foundation and 13 years since it became a public company Okerstrom said what it still has not done is “those great things that travel agents did, and many still do”.

“What we still have not done is those other great things travel agents did and many still do. That part of travel agency, bring an advocate for the consumer, making sure we know them, having a personal connection, that’s what the next 20 years is all about.”