The group announced it is collaborating with AI Singapore (AISG) under its flagship 100 Experiments (100E) program to develop an artificial intelligence (AI) solution.

With English as the dominant language being used online by 25% of all Internet users, today’s search engines are extremely efficient in understanding travel search queries and providing query resolutions in the English language. However, when dealing with travel search queries conducted in Asian languages such as Japanese, Korean, simplified Chinese and traditional Chinese, the performance of the search engines declines significantly and the accuracy of query resolution dips, the collaborative group said in its release.