Expedia's TravelAds solution is unique in that your ads don't show unless you have supply for the travel window that the shopper is looking to book. And, if your ads do show but the travel shopper doesn't click on them, you don't pay. So, these ads are a low risk way to reach a targeted audience ready to book. Additionally, TravelAds help hotel revenue and marketing managers book rooms without sacrificing their average daily rate (ADR).

For all of these reasons, TravelAds users who optimize their programs see better and better results. Expedia asked a few of its TravelAds experts to share tips on how TravelAds power users are maximizing their results.