Facebook remains the platform of choice for the vast majority of travel marketers. However, public trust in the social media giant has been waning following a spate of negative headlines about data breaches, misinformation, disinformation and myriad other issues.

The platform has not seen a significant enough decline in its U.S. user base to signal that it's time for travel marketers to abandon it entirely, but now might be a good time to become familiar with another platform.