The most often stated objective of using social media is to obtain new customers, said 87 percent of advisors responding to the survey. Following that were marketing to existing customers (77 percent), and building awareness (75 percent).

As a result of their efforts on Facebook, 61 percent of advisors surveyed said they are obtaining 1-5 bookings a month, while 10 percent said they generate between 6-10 bookings a month, and 20 percent said they are obtaining no bookings.